{"id":2712,"date":"2018-11-06T20:54:33","date_gmt":"2018-11-07T01:24:33","guid":{"rendered":"http:\/\/icic.com\/site\/?p=2712"},"modified":"2018-11-06T20:57:27","modified_gmt":"2018-11-07T01:27:27","slug":"pepsico-pep-under-ceo-ramon-laguarta","status":"publish","type":"post","link":"https:\/\/icic.com\/?p=2712","title":{"rendered":"PepsiCo PEP under CEO Ramon Laguarta"},"content":{"rendered":"

<\/p>\n

<\/div>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n<\/colgroup>\n\n\n\n\n\n\n\n\n
\n

6<\/span><\/p>\n<\/td>\n

\u00a0<\/span><\/td>\n\n

H<\/span><\/p>\n<\/td>\n

\n

H<\/span><\/p>\n<\/td>\n

\n

T<\/span><\/p>\n<\/td>\n

\u00a0<\/span><\/td>\n\n

3<\/span><\/p>\n<\/td>\n

\n

3<\/span><\/p>\n<\/td>\n

\n

2<\/span><\/p>\n<\/td>\n

\u00a0<\/span><\/td>\n\n

8<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

5<\/span><\/p>\n<\/td>\n

\u00a0<\/span><\/td>\n\n

H<\/span><\/p>\n<\/td>\n

\n

T<\/span><\/p>\n<\/td>\n

\n

T<\/span><\/p>\n<\/td>\n

\u00a0<\/span><\/td>\n\n

3<\/span><\/p>\n<\/td>\n

\n

2<\/span><\/p>\n<\/td>\n

\n

2<\/span><\/p>\n<\/td>\n

\u00a0<\/span><\/td>\n\n

7<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

4<\/span><\/p>\n<\/td>\n

\u00a0<\/span><\/td>\n\n

H<\/span><\/p>\n<\/td>\n

\n

H<\/span><\/p>\n<\/td>\n

\n

T<\/span><\/p>\n<\/td>\n

\u00a0<\/span><\/td>\n\n

3<\/span><\/p>\n<\/td>\n

\n

3<\/span><\/p>\n<\/td>\n

\n

2<\/span><\/p>\n<\/td>\n

\u00a0<\/span><\/td>\n\n

8<\/span><\/p>\n<\/td>\n<\/tr>\n

\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\n

\u00a0<\/span><\/p>\n<\/td>\n

\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
\n

3<\/span><\/p>\n<\/td>\n

\u00a0<\/span><\/td>\n\n

H<\/span><\/p>\n<\/td>\n

\n

T<\/span><\/p>\n<\/td>\n

\n

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\u00a0<\/span><\/td>\n\n

3<\/span><\/p>\n<\/td>\n

\n

2<\/span><\/p>\n<\/td>\n

\n

2<\/span><\/p>\n<\/td>\n

\u00a0<\/span><\/td>\n\n

7<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

2<\/span><\/p>\n<\/td>\n

\u00a0<\/span><\/td>\n\n

H<\/span><\/p>\n<\/td>\n

\n

T<\/span><\/p>\n<\/td>\n

\n

T<\/span><\/p>\n<\/td>\n

\u00a0<\/span><\/td>\n\n

3<\/span><\/p>\n<\/td>\n

\n

2<\/span><\/p>\n<\/td>\n

\n

2<\/span><\/p>\n<\/td>\n

\u00a0<\/span><\/td>\n\n

7<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

1<\/span><\/p>\n<\/td>\n

\u00a0<\/span><\/td>\n\n

H<\/span><\/p>\n<\/td>\n

\n

H<\/span><\/p>\n<\/td>\n

\n

T<\/span><\/p>\n<\/td>\n

\u00a0<\/span><\/td>\n\n

3<\/span><\/p>\n<\/td>\n

\n

3<\/span><\/p>\n<\/td>\n

\n

2<\/span><\/p>\n<\/td>\n

\u00a0<\/span><\/td>\n\n

8<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

 <\/p>\n

HEXAGRAM 48 \u2013 Ching – The Well
\n<\/strong><\/span><\/p>\n

Above\u00a0\u00a0\u00a0\u00a0K’AN\u00a0\u00a0\u00a0\u00a0THE ABYSMAL, WATER
\n<\/span><\/p>\n

Below\u00a0\u00a0\u00a0\u00a0SUN\u00a0\u00a0\u00a0\u00a0THE GENTLE, WIND, WOOD
\n<\/span><\/p>\n

    \n
  • Wood is below,
    \n<\/span><\/li>\n
  • water above.
    \n<\/span><\/li>\n<\/ul>\n

    The wood goes down into the earth to bring up<\/span> water.
    \n<\/span><\/p>\n

    The image derives<\/span> from the pole-and-bucket well of ancient China.
    \n<\/span><\/p>\n

      \n
    1. The wood represents<\/span>
      \n<\/span><\/li>\n<\/ol>\n
        \n
      • not the buckets<\/span>, which in ancient times were made of clay,
        \n<\/span><\/li>\n
      • but rather the wooden poles<\/span> by which the water is hauled up from the well.
        \n<\/span><\/li>\n<\/ul>\n
          \n
        1. The image also refers<\/span> to the world of plants,
          \n<\/span><\/li>\n<\/ol>\n
            \n
          • which lift<\/span> water out of the earth by means of their fibers.
            \n<\/span><\/li>\n<\/ul>\n
              \n
            1. The well from which water is drawn conveys the further idea of
              \n<\/span><\/li>\n<\/ol>\n
                \n
              • an inexhaustible dispensing of nourishment<\/span>.
                \n<\/span><\/li>\n<\/ul>\n

                THE JUDGMENT
                \n<\/strong><\/span><\/p>\n

                THE WELL.
                \n<\/span><\/p>\n

                  \n
                • The town<\/span> may be changed,
                  \n<\/span><\/li>\n
                • But the well<\/span> cannot be changed.
                  \n<\/span><\/li>\n<\/ul>\n

                  It
                  \n<\/span><\/p>\n

                    \n
                  • neither decreases
                    \n<\/span><\/li>\n
                  • nor increases.
                    \n<\/span><\/li>\n<\/ul>\n

                    They come and go and draw from the well.
                    \n<\/span><\/p>\n

                    If
                    \n<\/span><\/p>\n

                      \n
                    • one gets down almost to the water And
                      \n<\/span><\/li>\n
                    • the rope does not go all the way, Or
                      \n<\/span><\/li>\n
                    • the jug breaks,
                      \n<\/span><\/li>\n<\/ul>\n

                      it brings misfortune.
                      \n<\/span><\/p>\n

                      In ancient China the capital cities were sometimes moved,
                      \n<\/span><\/p>\n

                        \n
                      • partly for the sake of more favorable location,
                        \n<\/span><\/li>\n
                      • partly because of a change in dynasties.
                        \n<\/span><\/li>\n<\/ul>\n
                          \n
                        • The style of architecture changed in the course of centuries,
                          \n<\/span><\/li>\n
                        • but the shape of the well has remained the same from ancient times to this day.
                          \n<\/span><\/li>\n<\/ul>\n

                          Thus the well is the symbol<\/span> of that social structure which,
                          \n<\/span><\/p>\n

                            \n
                          • evolved by mankind in meeting its most primitive needs,
                            \n<\/span><\/li>\n
                          • is independent of all political forms.
                            \n<\/span><\/li>\n<\/ul>\n
                              \n
                            • Political structures change, as do nations,
                              \n<\/span><\/li>\n<\/ul>\n

                              but
                              \n<\/span><\/p>\n

                                \n
                              • \n
                                the life of man with its needs remains eternally the same \u2013
                                \n<\/span><\/div>\n

                                this cannot be changed.
                                \n<\/span><\/li>\n

                              • \n
                                Life is also inexhaustible.
                                \n<\/span><\/div>\n
                                  \n
                                • It grows neither less nor more;
                                  \n<\/span><\/li>\n
                                • it exists for one and for all.
                                  \n<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
                                    \n
                                  • The generations come and go, and
                                    \n<\/span><\/li>\n
                                  • all enjoy life in its inexhaustible abundance.
                                    \n<\/span><\/li>\n<\/ul>\n

                                    However, there are
                                    \n<\/span><\/p>\n

                                    two prerequisites for a satisfactory political or social organization of mankind.
                                    \n<\/span><\/p>\n

                                      \n
                                    • \n
                                      We must go down to the very foundations of life.
                                      \n<\/span><\/div>\n

                                      For any merely superficial ordering of life that leaves its deepest needs unsatisfied
                                      \n<\/span><\/p>\n

                                      is as ineffectual as if no attempt at order had ever been made.
                                      \n<\/span><\/li>\n

                                    • \n
                                      Carelessness – by which the jug is broken – is also disastrous.
                                      \n<\/span><\/div>\n

                                      If for instance
                                      \n<\/span><\/p>\n

                                      the military defense of a state is carried to such excess that
                                      \n<\/span><\/p>\n

                                      it provokes wars by which the power of the state is annihilated,
                                      \n<\/span><\/p>\n

                                      this is a breaking of the jug.
                                      \n<\/span><\/li>\n<\/ul>\n

                                      This hexagram applies also to the individual<\/span>.
                                      \n<\/span><\/p>\n

                                      However men may differ in disposition and in education,
                                      \n<\/span><\/p>\n

                                        \n
                                      • the foundations of human nature are the same in everyone. And
                                        \n<\/span><\/li>\n
                                      • \n
                                        every human being can draw in the course of his education from
                                        \n<\/span><\/div>\n

                                        the inexhaustible wellspring of the divine in man’s nature.
                                        \n<\/span><\/li>\n<\/ul>\n

                                        But here likewise two dangers threaten:
                                        \n<\/span><\/p>\n

                                        a man
                                        \n<\/span><\/p>\n

                                          \n
                                        • may fail in his education to penetrate to the real roots of humanity and
                                          \n<\/span><\/li>\n
                                        • remain fixed in conventions partial education of this sort is as bad as none or
                                          \n<\/span><\/li>\n<\/ul>\n

                                          he
                                          \n<\/span><\/p>\n

                                            \n
                                          • may suddenly collapse and neglect his self-development.
                                            \n<\/span><\/li>\n<\/ul>\n

                                            THE IMAGE
                                            \n<\/strong><\/span><\/p>\n

                                            Water over wood: the image of THE WELL.
                                            \n<\/span><\/p>\n

                                            Thus the superior man
                                            \n<\/span><\/p>\n

                                              \n
                                            • encourages<\/span> the people at their work, And
                                              \n<\/span><\/li>\n
                                            • exhorts<\/span> them to help one another.
                                              \n<\/span><\/li>\n<\/ul>\n
                                                \n
                                              • The trigram Sun, wood, is below, and
                                                \n<\/span><\/li>\n
                                              • the trigram K’an, water, is above it.
                                                \n<\/span><\/li>\n<\/ul>\n

                                                Wood sucks water upward.
                                                \n<\/span><\/p>\n

                                                Just as
                                                \n<\/span><\/p>\n

                                                  \n
                                                • \n
                                                  wood as an organism imitates the action of the well,
                                                  \n<\/span><\/div>\n

                                                  which benefits all parts of the plant,
                                                  \n<\/span><\/li>\n

                                                • \n
                                                  the superior man organizes human society,
                                                  \n<\/span><\/div>\n

                                                  so that, as in a plant organism,
                                                  \n<\/span><\/p>\n

                                                  its parts cooperate for the benefit of the whole.<\/span>
                                                  \n<\/span><\/li>\n<\/ul>\n

                                                  \u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[253,247],"tags":[],"class_list":["post-2712","post","type-post","status-publish","format-standard","hentry","category-1-ceos","category-members-mandate-of-heaven","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9UYZX-HK","_links":{"self":[{"href":"https:\/\/icic.com\/index.php?rest_route=\/wp\/v2\/posts\/2712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icic.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icic.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icic.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/icic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2712"}],"version-history":[{"count":3,"href":"https:\/\/icic.com\/index.php?rest_route=\/wp\/v2\/posts\/2712\/revisions"}],"predecessor-version":[{"id":2715,"href":"https:\/\/icic.com\/index.php?rest_route=\/wp\/v2\/posts\/2712\/revisions\/2715"}],"wp:attachment":[{"href":"https:\/\/icic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icic.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}