The St. Joe Company JOE under CEO Wm. Britton Greene
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THE HEXAGRAM
HEXAGRAM 60 – Chieh – Limitation
Above K’AN THE ABYSMAL, WATER
Below TUI THE JOYOUS, LAKE
A lake occupies a limited space. When more water comes into it, it overflows. Therefore limits must be set for the water. The image shows water below and water above, with the firmament between them as a limit.
The Chinese word for limitation really denotes the joints that divide a bamboo stalk. In relation to ordinary life it means the thrift that sets fixed limits upon expenditures. In relation to the moral sphere it means the fixed limits that the superior man sets upon his actions – the limits of loyalty and disinterestedness.
THE JUDGMENT
LIMITATION.
Success.
Galling limitation must not be persevered in.
Limitations are troublesome, but they are effective. If we live economically in normal times, we are prepared for times of want. To be sparing saves us from humiliation. Limitations are also indispensable in the regulation of world conditions. In nature there are fixed limits for summer and winter, day and night, and these limits give the year its meaning. In the same way, economy, by setting fixed limits upon expenditures, acts to preserve property and prevent injury to the people.
But in limitation we must observe due measure. If a man should seek to impose galling limitations upon his own nature, it would be injurious. And if he should go too far in imposing limitations on others, they would rebel. Therefore it is necessary to set limits even upon limitations
THE IMAGE
Water over lake: the image of LIMITATION.
Thus the superior man
Creates number and measure,
And examines the nature of virtue and correct conduct.
A lake is something limited. Water is inexhaustible. A lake can contain only a definite amount of the infinite quantity of water; this is its peculiarity. In human life too the individual achieves significance through discrimination and the setting of limits. Therefore what concerns us here is the problem of clearly defining these discriminations, which are, so to speak, the backbone of morality. Unlimited possibilities are not suited to man; if they existed, his life would only dissolve in the boundless. To become strong, a man’s life needs the limitations ordained by duty and voluntarily accepted. The individual attains significance as a free spirit only by surrounding himself with these limitations and by determining for himself what his duty is.
THE LINES
Six at the top means:
Galling limitation.
Perseverance brings misfortune.
Remorse disappears.
If one is too severe in setting up restrictions, people will not endure them. The more consistent such severity, the worse it is, for in the long run a reaction is unavoidable. In the same way, the tormented body will rebel against excessive asceticism. On the other hand, although ruthless severity is not to be applied persistently and systematically, there may be times when it is the only means of safeguarding against guilt and remorse. In such situations ruthlessness toward oneself is the only means of saving one’s soul, which otherwise would succumb to irresolution and temptation.
THE MOVING HEXAGRAM
HEXAGRAM 61 – Chung Fu – Inner Truth
Above SUN THE GENTLE, WIND
Below TUI THE JOYOUS, LAKE
The wind blows over the lake and stirs the surface of the water. Thus visible effects of the invisible manifest themselves. The hexagram consists of firm lines above and below, while it is open in the center. This indicates a heart free of prejudices, and therefore open to truth. On the other hand, each of the two trigrams has a firm line in the middle; this indicates the force of inner truth in the influences they represent.
The attributes of the two trigrams are: above, gentleness, forbearance toward inferiors; below, Joyousness in obeying superiors. Such conditions create the basis of a mutual confidence that makes achievements possible.
The character fu ("truth") is actually the picture of a bird’s foot over a fledgling. It suggests the idea of brooding. An egg is hollow. The light-giving power must work to quicken it from outside, but there must be a germ of life within, if life is to be awakened. Far-reaching speculations can be linked with these ideas.
THE JUDGMENT
INNER TRUTH. Pigs and fishes.
Good fortune.
It furthers one to cross the great Water.
Perseverance furthers.
Pigs and fishes are the least intelligent of all animals and therefore the most difficult to influence. The force of inner truth must grow great indeed before its influence can extend to such creatures. In dealing with persons as intractable and as difficult to influence as a pig or a fish, the whole secret of success depends on finding the right way of approach. One must first rid oneself of all prejudice and, so to speak, let the psyche of the other person act on one without restraint. Then one will establish contact with him, understand and gain power over him. When a door has thus been opened, the force of one’s personality will influence him. If in this way one finds no obstacles insurmountable, one can undertake even the most dangerous things, such as crossing the great water, and succeed.
But it is important to understand upon what the force of inner truth depends. This force is not identical with simple intimacy or a secret bond. Close ties may exist also among thieves; it is true that such a bond acts as a force but, since it is not invincible, it does not bring good fortune. All association on the basis of common interests holds only up to a certain point. Where the community of interest ceases, the holding together ceases also, and the closest friendship often changes into hate. Only when the bond is based on what is right, on steadfastness, will it remain so firm that it triumphs over everything.
THE IMAGE
Wind over lake: the image of INNER TRUTH.
Thus the superior man discusses criminal cases
In order to delay executions.
Wind stirs water by penetrating it. Thus the superior man, when obliged to judge the mistakes of men, tries to penetrate their minds with understanding, in order to gain a sympathetic appreciation of the circumstances. In ancient China, the entire administration of justice was guided by this principle. A deep understanding that knows how to pardon was considered the highest form of justice. This system was not without success, for its aim was to make so strong a moral impression that there was no reason to fear abuse of such mildness. For it sprang not from weakness but from a superior clarity.
The St. Joe Company
133 South WaterSound Parkway
WaterSoun, FL 32413
United States – Map
Phone: 850-588-2250
Website: http://www.joe.com
Details
Index Membership: N/A
Sector: Financial
Industry: Real Estate Development
Full Time Employees: 143
Wm. Britton Greene , 56, Chief Exec. Officer, Pres
Business Summary
The St. Joe Company, together with its subsidiaries, operates as a real estate development company in Florida. The company operates in four segments: Residential Real Estate, Commercial Real Estate, Rural Land Sales, and Forestry. The Residential Real Estate segment develops mixed-use resort, and seasonal and primary residential communities. It also focuses on selling undeveloped land to third-party developers or investors. This segment serves individual purchasers, as well as national, regional, and local homebuilders. The Commercial Real Estate segment develops and sells real estate primarily for commercial and light industrial uses. The Rural Land Sales segment markets parcels for rural recreational, conservation, and timberland uses. The Forestry segment grows, harvests, and sells timber and wood fiber; and provides land management services for conservation properties. As of December 31, 2009, the company owned approximately 577,000 acres of land concentrated primarily in northwest Florida, as well as approximately 405,000 acres in the coast of the Gulf of Mexico. It has a strategic alliance with Southwest Airlines Co. to facilitate the commencement of low-fare air service to the northwest Florida’s new international airport. The St. Joe Company was founded in 1936 and is based in Jacksonville, Florida.
