Clorox Corporation CLX under CEO Donald R. Knauss
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THE MOVING HEXAGRAM
HEXAGRAM 33 – Tun – Retreat
Above CHIEN THE CREATIVE, HEAVEN
Below KEN KEEPING STILL, MOUNTAIN
The power of the dark is ascending. The light retreats to security, so that the dark cannot encroach upon it. This retreat is a matter not of man’s will but of natural law. Therefore in this case withdrawal is proper; it is the correct way to behave in order not to exhaust one’s forces. 1
In the calendar this hexagram is linked with the sixth month (July-August), in which the forces of winter are already showing their influence.
THE JUDGMENT
RETREAT. Success.
in what is small, perseverance furthers.
Conditions are such that the hostile forces favored by the time are advancing. in this case retreat is the right course, and it is through retreat that success is achieved. But success consists in being able to carry out the retreat correctly. Retreat is not to be confused with flight. Flight means saving oneself under any circumstances whereas retreat is a sign of strength. We must be careful not to miss the right moment while we are in full possession of power and position. Then we shall be able to interpret the signs of the time before it is too late and to prepare for provisional retreat instead of being drawn into a desperate life-and-death struggle. Thus we do not simply abandon the field to the opponent; we make it difficult for him to advance by showing perseverance in single acts of resistance. In this way we prepare, while retreating, for the counter – movement. Understanding the laws of a constructive retreat of this sort is not easy. The meaning that lies hidden in such a time is important.
THE IMAGE
Mountain under heaven: the image of RETREAT.
Thus the superior man keeps the inferior man at a distance,
Not angrily but with reserve.
The mountain rises up under heaven, but owing to its nature it finally comes to a stop. Heaven on the other hand retreats upward before it into the distance and remains out of reach. This symbolizes the behavior of the superior man toward a climbing inferior; he retreats into his own thoughts as the inferior man comes forward. He does not hate him, for hatred is a form of subjective involvement by which we are bound to the hated object. The superior man shows strength (heaven) in that he brings the inferior man to a standstill (mountain) by his dignified reserve.
THE LINES
Six in the second place means:
He holds him fast with yellow oxhide.
No one can tear him loose.
Yellow is the color of the middle. It indicates that which is correct and in line with duty. Oxhide is strong and not to be torn. While the superior men retreat and the inferior press after them, the inferior man represented here holds on so firmly and tightly to the superior men that the latter cannot shake him off. And because he is in quest of what is right and so strong in purpose, he reaches his goal. 2 Thus the line confirms what is said in the Judgment: "In what is small" – here equivalent to "in the inferior man" – "perseverance furthers."
Nine in the third place means:
A halted retreat Is nerve-wracking and dangerous.
To retain people as men – and maidservants
Brings good fortune.
When it is time to retreat it is both unpleasant and dangerous to be held back, because then one no longer has freedom of action. In such a case the only expedient is to take into one’s service, so to speak, those who refuse to let one go, so that one may at least keep one’s initiative and not fall helplessly under their domination. But even with this expedient the situation is far from satisfactory – for what can one hope to accomplish with such servants?
0 Nine in the fifth place means:
Friendly retreat.
Perseverance brings good fortune.
It is the business of the superior man to recognize in time that the moment for retreat has come. If the right moment is chosen, the retreat can be carried out within the forms of perfect friendliness, without the necessity of disagreeable discussions. Yet, for all the observance of amenities, absolute firmness of decision is necessary if one is not to be led astray by irrelevant considerations.
1. The idea expressed by this hexagram is similar to that in the saying of Jesus: "But I say unto you, That ye resist not evil" (Matt. 5:39)-
2. A similar idea is suggested in the story of Jacob’s battle with the angel of Peniel: "I will not let thee go, except thou bless me" (Gen. 32 : 26).
THE MOVING HEXAGRAM
HEXAGRAM 64 – Wei Chi – Before Completion
Above Li THE CLINGING, FLAME
Below K’AN THE ABYSMAL, WATER
This hexagram indicates a time when the transition from disorder to order is not yet completed. The change is indeed prepared for, since all the lines in the upper trigram are in relation to those in the lower (1). However, they are not yet in their places. While the preceding hexagram offers an analogy to autumn, which forms the transition from summer to winter, this hexagram presents a parallel to spring, which leads out of winter’s stagnation into the fruitful time of summer. With this hopeful outlook the Book of Changes comes to its close.
THE JUDGMENT
BEFORE COMPLETION.
Success.
But if the little fox, after nearly completing the crossing,
Gets his tail in the water,
There is nothing that would further.
The conditions are difficult. The task is great and full of responsibility. It is nothing less than that of leading the world out of confusion back to order. But it is a task that promises success, because there is a goal that can unite the forces now tending in different directions. At first, however, one must move warily, like an old fox walking over ice. The caution of a fox walking over ice is proverbial in China. His ears are constantly alert to the cracking of the ice, as he carefully and circumspectly searches out the safest spots. A young fox who as yet has not acquired this caution goes ahead boldly, and it may happen that he falls in and gets his tail wet when he is almost across the water. Then of course his effort has been all in vain. Accordingly, in times "before completion," deliberation and caution are the prerequisites of success.
THE IMAGE
Fire over water: The image of the condition before transition.
Thus the superior man is careful
In the differentiation of things,
So that each finds its place.
When fire, which by nature flames upward, is above, and water, which flows downward, is below, their effects take opposite directions and remain unrelated. If we wish to achieve an effect, we must first investigate the nature of the forces in question and ascertain their proper place. If we can bring these forces to bear in the right place, they will have the desired effect, and completion will be achieved. But in order to handle external forces properly, we must above all arrive at the correct standpoint ourselves, for only from this vantage can we work correctly.
Clorox Corporation
1221 Broadway
Oakland, CA 94612-1888
United States – Map
Phone: 510-271-7000
Fax: 510-832-1463
Website: http://www.thecloroxcompany.com
Details
Index Membership: N/A
Sector: Consumer Goods
Industry: Housewares & Accessories
Full Time Employees: 8,300
Mr. Donald R. Knauss , 60, Chairman, Chief Exec. Officer and Chairman of Exec. Committee
Business Summary
The Clorox Company engages in the production, marketing, and sales of consumer products in the United States and internationally. The company operates through four segments: Cleaning, Lifestyle, Household, and International. The Cleaning segment consists of laundry, home-care, professional products, and auto-care products. This segment offers its products under the Clorox, Clorox 2, Formula 409, Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Green Works, Armor All, and STP brands. The Lifestyle segment offers food products, water-filtration systems, filters, and natural personal care products. This segment offers its products under the Hidden Valley, K C Masterpiece, Brita, and Burts Bees brand names. The Household segment provides charcoal, cat litter and plastic bags, wraps, and container products. This segment offers its products under the Glad, Fresh Step, Scoop Away, Ever Clean, Kingsford, and Match Light brand names. The International segment offers home-care, laundry, auto-care, water filtration, charcoal and cat litter products, dressings, plastic bags, wraps and containers, and insecticides under the Clorox, Javex, Glad, PinoLuz, Ayudin, Limpido, Clorinda, Poett, Mistolin, Lestoil, Bon Bril, Nevex, Brita, Armor All, STP, Green Works, Sabra, Pine-Sol and Agua Jane, Ever Clean, Chux, Kingsford, and Hidden Valley brand names. The company markets its products primarily through mass merchandisers, warehouse clubs, grocery stores, direct sales force, distributors, Internet, retail outlets, and a network of brokers. The Clorox Company was founded in 1913 and is based in Oakland, California.
