News Corp. NWS under CEO Keith Rupert Murdoch
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THE HEXAGRAM
HEXAGRAM 36 – Ming I – Darkening of the Light
Above K’UN THE RECEPTIVE, EARTH
Below LI THE CLINGING, FIRE
Here the sun has sunk under the earth and is therefore darkened. The name of the hexagram means literally "wounding of the bright"; hence the individual lines contain frequent references to wounding. The situation is the exact opposite of that in the foregoing hexagram. In the latter a wise man at the head of affairs has able helpers, and in company with them makes progress; here a man of dark nature is in a position of authority and brings harm to the wise and able man.
THE JUDGMENT
DARKENING OF THE LIGHT.
In adversity
It furthers one to be persevering.
One must not unresistingly let himself be swept along by unfavorable circumstances, nor permit his steadfastness to be shaken. He can avoid this by maintaining his inner light, while remaining outwardly yielding and tractable. With this attitude he can overcome even the greatest adversities.
In some situations indeed a man must hide his light, in order to make his will prevail in spite of difficulties in his immediate environment. Perseverance must dwell in inmost consciousness and should not be discernible from without. Only thus is a man able to maintain his will in the face of difficulties.
THE IMAGE
The light has sunk into the earth: The image of DARKENING OF THE LIGHT.
Thus does the superior man live with the great mass:
He veils his light, yet still shines.
In a time of darkness it is essential to be cautious and reserved. One should not needlessly awaken overwhelming enmity by inconsiderate behavior. In such times one ought not to fall in with the practices of others; neither should one drag them censoriously into the light. In social intercourse one should not try to be all-knowing. One should let many things pass, without being duped.
THE LINES
Nine at the beginning means:
Darkening of the light during flight.
He lowers his wings.
The superior man does not eat for three days
On his wanderings.
But he has somewhere to go.
The host has occasion to gossip about him
With grandiose resolve a man endeavors to soar above all obstacles, but thus encounters a hostile fate. He retreats and evades the issue. The time is difficult. Without rest, he must hurry along, with no permanent abiding place. If he does not want to make compromises within himself, but insists on remaining true to his principles, he suffers deprivation. Nevertheless he has a fixed goal to strive for, even though the people with whom he lives do not understand him and speak ill of him.
Nine in the third place means:
Darkening of the light during the hunt in the south.
Their great leader is captured.
One must not expect perseverance too soon.
It seems as if chance were at work. While the strong, loyal man is striving eagerly and in good faith to create order, he meets the ringleader of the disorder, as if by accident, and seizes him. Thus victory is achieved. But in abolishing abuses one must not be too hasty. This would turn out badly because the abuses have been in existence so long.
Six in the fourth place means:
He penetrates the left side of the belly.
One gets at the very heart of the darkening of the light,
And leaves gate and courtyard.
We find ourselves close to the commander of darkness and so discover his most secret thoughts. In this way we realize that there is no longer any hope of improvement, and thus we are enabled to leave the scene of disaster before the storm breaks.
THE MOVING HEXAGRAM
HEXAGRAM 16 – Yu – Enthusiasm
Above CHEN THE AROUSING, THUNDER
Below K’UN THE RECEPTIVE, EARTH
The strong line in the fourth place, that of the leading official, meets with response and obedience from all the other lines, which are all weak. The attribute of the upper trigram, Chen, is movement; the attributes of K’un, the lower, are obedience and devotion. This begins a movement that meets with devotion and therefore inspires enthusiasm, carrying all with it. Of great importance, furthermore, is the law of movement along the line of least resistance, which in this hexagram is enunciated as the law for natural events and for human life.
THE JUDGMENT
ENTHUSIASM.
It furthers one to install helpers
And to set armies marching.
The time of ENTHUSIASM derives from the fact that there is at hand an eminent man who is in sympathy with the spirit of the people and acts in accord with it. Hence he finds universal and willing obedience. To arouse enthusiasm it is necessary for a man to adjust himself and his ordinances to the character of those whom he has to lead. The inviolability of natural laws rests on this principle of movement along the line of least resistance. These laws are not forces external to things but represent the harmony of movement immanent in them. That is why the celestial bodies do not deviate from their orbits and why all events in nature occur with fixed regularity. It is the same with human society: only such laws as are rooted in popular sentiment can be enforced, while laws violating this sentiment merely arouse resentment.
Again, it is enthusiasm that enables us to install helpers for the completion of an undertaking without fear of secret opposition. It is enthusiasm too that can unify mass movements, as in war, so that they achieve victory.
THE IMAGE
Thunder comes resounding out of the earth: The image of ENTHUSIASM.
Thus the ancient kings made music In order to honor merit,
And offered it with splendor
To the Supreme Deity,
Inviting their ancestors to be present.
When, at the beginning of summer, thunder – electrical energy – comes rushing forth from the earth again, and the first thunderstorm refreshes nature, a prolonged state of tension is resolved. Joy and relief make themselves felt. So too, music has power to ease tension within the heart and to loosen the grip of obscure emotions. The enthusiasm of the heart expresses itself involuntarily in a burst of song, in dance and rhythmic movement of the body. From immemorial times the inspiring effect of the invisible sound that moves all hearts, and draws them together, has mystified mankind.
Rulers have made use of this natural taste for music; they elevated and regulated it. Music was looked upon as something serious and holy, designed to purify the feelings of men. It fell to music to glorify the virtues of heroes and thus to construct a bridge to the world of the unseen. In the temple men drew near to God with music and pantomimes (out of this later the theater developed). Religious feeling for the Creator of the world was united with the most sacred of human feelings, that of reverence for the ancestors. The ancestors were invited to these divine services as guests of the Ruler of Heaven and as representatives of humanity in the higher regions. This uniting of the human past with the Divinity in solemn moments of religious inspiration established the bond between God and man. The ruler who revered the Divinity in revering his ancestors became thereby the Son of Heaven, in whom the heavenly and the earthly world met in mystical contact. These ideas are the final summation of Chinese culture.
Confucius has said of the great sacrifice at which these rites were performed:
"He who could wholly comprehend this sacrifice could rule the world as though it were spinning on his hand."
News Corp.
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Mr. Keith Rupert Murdoch , 81, Chairman, Chief Exec. Officer, Director of News America, Director of News International, Director of News Limited of STAR Group
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News Corporation operates as a diversified media company worldwide. Its Cable Network Programming segment engages in producing and licensing programming distributed through cable television systems and direct broadcast satellite operators primarily in the United States, Latin America, Europe, and Asia. The companys Filmed Entertainment segment produces and acquires live-action and animated motion pictures for distribution and licensing in various formats in entertainment media, as well as produces and licenses television programming worldwide. Its Television segment broadcasts network programming and operates 27 broadcast television stations in the United States. The companys Direct Broadcast Satellite Television segment distributes programming services via satellite and broadband directly to subscribers in Italy. Its Publishing segment involves in the publication of 4 national newspapers in the United Kingdom; approximately 146 newspapers in Australia; and a metropolitan newspaper and a national newspaper in the United States, as well as in the provision of information services. This segment also publishes English language books worldwide; and publishes free-standing inserts and offers in-store marketing products and services in the United States and Canada. The companys Other segment provides display advertising in outdoor locations, primarily in the Russian Federation and eastern Europe. News Corporation was founded in 1922 and is based in New York, New York.
