Broadcom Corp. BRCM under CEO Scott A. McGregor
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THE HEXAGRAM
HEXAGRAM 09 – Hsiao Ch’u – The Taming Power of the Small
Above SUN THE GENTLE, WIND
Below CH’IEN THE CREATIVE. HEAVEN
This hexagram means the force of the small – the power of the shadowy – that restrains, tames, impedes. A weak line in the fourth place, that of the minister, 1 holds the five strong lines in check. In the Image it is the wind blowing across the sky. The wind restrains the clouds, the rising breath of the Creative, and makes them grow dense, but as yet is not strong enough to turn them to rain.
The hexagram presents a configuration of circumstances in which a strong element is temporarily held in leash by a weak element. It is only through gentleness that this can have a successful outcome.
THE JUDGMENT
THE TAMING POWER, OF THE SMALL
Has success.
Dense clouds, no rain from our western region.
This image refers to the state of affairs in China at the time when King Wen, who came originally from the west, was in the east at the court of the reigning tyrant Chou Hsin. The moment for action on a large scale has not yet arrived. King Wen could only keep the tyrant somewhat in check by friendly persuasion. Hence the image of many clouds, promising moisture and blessing to the land, although as yet no rain falls. The situation is not unfavorable; there is a prospect of ultimate success, but there are still obstacles in the way, and we can merely take preparatory measures.
Only through the small means of friendly persuasion can we exert any influence. The time has not yet come for sweeping measures. However, we may be able, to a limited extent, to act as a restraining and subduing influence. To carry out our purpose we need firm determination within and gentleness and adaptability in external relations.
THE IMAGE
The wind drives across heaven: The image of THE TAMING POWER OF THE SMALL.
Thus the superior man
Refines the outward aspect of his nature.
The wind can indeed drive the clouds together in the sky; yet, being nothing but air, without solid body, it does not produce great or lasting effects. So also an individual, in times when he can produce no great effect in the outer world, can do nothing except refine the expression of his nature in small ways.
THE LINES
Nine at the beginning means:
Return to the way.
How could there be blame in this?
Good fortune.
It lies in the nature of a strong man to press forward. In so doing he encounters obstructions. Therefore he returns to the way suited to his situation, where he is free to advance or to retreat. In the nature of things this will bring good fortune, for it is wise and reasonable not to try to obtain anything by force.
Nine in the second place means:
He allows himself to be drawn into returning.
Good fortune.
One would like to press forward, but before going farther one sees from the example of others like oneself that this way is blocked. In such a case, if the effort to push forward is not in harmony with the time, 2 a reasonable and resolute man will not expose himself to a personal rebuff, but will retreat with others of like mind. This brings good fortune, because he does others of like not needlessly jeopardize himself.
THE MOVING HEXAGRAM
HEXAGRAM 53 – Chien – Development (Gradual Progress)
Above SUN THE GENTLE, WIND, WOOD
Below KEN KEEPING STILL, MOUNTAIN
This hexagram is made up of Sun (wood, penetration) above, i.e., without, and Ken (mountain, stillness) below, i.e., within. A tree on a mountain develops slowly according to the law of its being and consequently stands firmly rooted. This gives the idea of a development that proceeds gradually, step by step. The attributes of the trigrams also point to this: within is tranquility, which guards against precipitate actions, and without is penetration, which makes development and progress possible.
THE JUDGMENT
DEVELOPMENT.
The maiden
Is given in marriage.
Good fortune.
Perseverance furthers.
The development of events that leads to a girl’s following a man to his home proceeds slowly. The various formalities must be disposed of before the marriage takes place. This principle of gradual development can be applied to other situations as well; it is always applicable where it is a matter of correct relationships of co-operation, as for instance in the appointment of an official. The development must be allowed to take its proper course. Hasty action would not be wise. This is also true, finally, of any effort to exert influence on others, for here too the essential factor is a correct way of development through cultivation of one’s own personality.
No influence such as that exerted by agitators has a lasting effect. Within the personality too, development must follow the same course if lasting results are to be achieved. Gentleness that is adaptable, but at the same time penetrating, is the outer form that should proceed from inner calm. The very gradualness of the development makes it necessary to have perseverance, for perseverance alone prevents slow progress from dwindling to nothing.
THE IMAGE
On the mountain, a tree: The image of DEVELOPMENT.
Thus the superior man abides in dignity and virtue,
In order to improve the mores.
The tree on the mountain is visible from afar, and its development influences the landscape of the entire region. It does not shoot up like a swamp plant; its growth proceeds gradually. Thus also the work of influencing people can be only gradual. No sudden influence or awakening is of lasting effect. Progress must be quite gradual, and in order to obtain such progress in public opinion and in the mores of the people, it is necessary for the personality to acquire influence and weight. This comes about through careful and constant work on one’s own moral development.
Broadcom Corp.
5300 California Avenue
Buildings 1-8
Irvine, CA 92617
United States – Map
Phone: 949-926-5000
Fax: 949-926-5203
Website: http://www.broadcom.com
Details
Index Membership: AMEX Internet
Sector: Technology
Industry: Semiconductor – Integrated Circuits
Full Time Employees: N/A
Mr. Scott A. McGregor , 54, Chief Exec. Officer, Pres
Business Summary
Broadcom Corporation designs, develops, and supplies semiconductors for wired and wireless communications. It provides a portfolio of system-on-a-chip and software solutions, which enable the delivery of voice, video, data, and multimedia content to mobile devices; consumer electronics devices in the home; and business networking products for the workplace, data centers, service providers, and carriers. The company serves the manufacturers of computing and networking equipment, consumer electronics and broadband access products, and mobile devices. Its broadband communications products include solutions for digital cables, satellite and Internet protocol (IP) set-top boxes, and media servers; cable and digital subscriber line modems and residential gateways; high definition televisions; high definition Blu-ray Disc players; and digital video recorders. The companys mobile and wireless products comprise integrating solutions in applications for wireless and personal area networking; cellular communications; personal navigation and global positioning; processing multimedia content in smart phones; and for managing the power in mobile devices. Broadcom Corporations enterprise networking products consist of Ethernet transceivers, controllers, switches, broadband network and security processors, and server chipsets. It markets and sells its products through direct sales force, distributors, and manufacturers representatives in the United States, as well as through regional offices, and a network of independent distributors and representatives in Asia, Australia, Europe, and North America. The company was founded in 1991 and is headquartered in Irvine, California.
