Autodesk, Inc. ADSK under CEO Carl Bass
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THE HEXAGRAM
HEXAGRAM 42 – I – Increase
Above SUN THE GENTLE, WIND
Below CHEN THE AROUSING, THUNDER
The idea of increase is expressed in the fact that the strong lowest line of the upper trigram has sunk down and taken its place under the lower trigram. This conception also expresses the fundamental idea on which the Book of Changes is based. To rule truly is to serve.
A sacrifice of the higher element that produces an increase of the lower is called an out-and-out increase: it indicates the spirit that alone has power to help the world.
THE JUDGMENT
INCREASE.
It furthers one
To undertake something.
It furthers one to cross the great water.
Sacrifice on the part of those above for the increase of those below fills the people with a sense of joy and gratitude that is extremely valuable for the flowering of the commonwealth. When people are thus devoted to their leaders, undertakings are possible, and even difficult and dangerous enterprises will succeed. Therefore in such times of progress and successful development it is necessary to work and make the best use of the time. This time resembles that of the marriage of heaven and earth, when the earth partakes of the creative power of heaven, forming and bringing forth living beings. The time of INCREASE does not endure, therefore it must be utilized while it lasts.
THE IMAGE
Wind and thunder: the image Of INCREASE.
Thus the superior man:
If he sees good, he imitates it;
If he has faults, he rids himself of them.
While observing how thunder and wind increase and strengthen each other, a man can note the way to self-increase and self-improvement. When he discovers good in others, he should imitate it and thus make everything on earth his own. If he perceives something bad in himself, let him rid himself of it. In this way he becomes free of evil. This ethical change represents the most important increase of personality.
THE LINES
Six in the second place means:
Someone does indeed increase him
Ten pairs of tortoises cannot oppose it.
Constant perseverance brings good fortune.
The king presents him before God.
Good fortune.
A man brings about real increase by producing in himself the conditions for it. That is, through receptivity to and love of the good. Thus the thing for which he strives comes of itself, with the inevitability of natural law. Where increase is thus in harmony with the highest laws of the universe, it can not be prevented by any constellation of accidents. But everything depends on his not letting unexpected good fortune make him heedless; he must make it his own through inner strength and steadfastness. Then he acquires meaning before God and man, and can accomplish something for the good of the world.
Six in the third place means:
One is enriched through unfortunate events.
No blame, if you are sincere
And walk in the middle,
And report with a seal to the prince.
A time of blessing and enrichment has such powerful effects that even events ordinarily unfortunate must turn out to the advantage of those affected by them. These persons become free of error, and by acting in harmony with truth they gain such inner authority that they exert influence as if sanctioned by letter and seal
Nine in the fifth place means:
If in truth you have a kind heart, ask not.
Supreme good fortune.
Truly, kindness will be recognized as your virtue.
True kindness does not count upon nor ask about merit and gratitude but acts from inner necessity. And such a truly kind heart finds itself rewarded in being recognized, and thus the beneficent influence will spread unhindered.
THE MOVING HEXAGRAM
HEXAGRAM 26 – Ta Ch’u – The Taming Power of the Great
Above KEN KEEPING STILL, MOUNTAIN
Below CH’IEN THE CREATIVE, HEAVEN
The Creative is tamed by Ken, Keeping Still. This produces great power, a situation in contrast to that of the ninth hexagram, Hsiao Ch’u, THE TAMING POWER OF THE SMALL, in which the Creative is tamed by the Gentle alone. There one weak line must tame five strong lines, but here four strong lines are restrained by two weak lines; in addition to a minister, there is a prince, and the restraining power therefore is far stronger.
The hexagram has a threefold meaning, expressing different aspects of the concept Holding firm. Heaven within the mountain gives the idea of holding firm in the sense of holding together; the trigram Ken, which holds the trigram Ch’ien still, gives the idea of holding firm in the sense of holding back; the third idea is that of holding firm in the sense of caring for and nourishing. This last is suggested by the fact that a strong line at the top, which is the ruler of the hexagram, is honored and tended as a sage. The third of these meanings also attaches specifically to this strong line at the top, which represents the sage.
THE JUDGMENT
THE TAMING POWER OF THE GREAT.
Perseverance furthers.
Not eating at home brings good fortune.
It furthers one to cross the great water.
To hold firmly to great creative powers and store them up, as set forth in this hexagram, there is need of a strong, clearheaded man who is honored by the ruler. The trigram Ch’ien points to strong creative power; Ken indicates firmness and truth. Both point to light and clarity and to the daily renewal of character. Only through such daily self-renewal can a man continue at the height of his powers. Force of habit helps to keep order in quiet times; but in periods when there is a great storing up of energy, everything depends on the power of the personality. However, since the worthy are honored, as in the case of the strong personality entrusted with leadership by the ruler, it is an advantage not to eat at home but rather to earn one’s bread by entering upon public office. Such a man is in harmony with heaven; therefore even great and difficult undertakings, such as crossing the great water, succeed.
THE IMAGE
Heaven within the mountain:
The image of THE TAMING POWER OF THE GREAT.
Thus the superior man acquaints himself with many sayings of antiquity
And many deeds of the past, In order to strengthen his character thereby.
Heaven within the mountain points to hidden treasures. In the words and deeds of the past there lies hidden a treasure that men may use to strengthen and elevate their own characters. The way to study the past is not to confine oneself to mere knowledge of history but, through application of this knowledge, to give actuality to the past.
Autodesk, Inc.
111 McInnis Parkway
San Rafael, CA 94903
United States – Map
Phone: 415-507-5000
Fax: 415-507-6129
Website: http://www.autodesk.com
Details
Index Membership: Nasdaq 100
Sector: Technology
Industry: Technical & System Software
Full Time Employees: N/A
Mr. Carl Bass , 53, Chief Exec. Officer, Pres
Business Summary
Autodesk, Inc. operates as a design software and service company. The companys Platform Solutions and Emerging Business and Other segment provides AutoCAD computer-aided design application for professional design, drafting, detailing, and visualization; and AutoCAD LT software for professional drafting and detailing. Its Architecture, Engineering, and Construction segment offers Autodesk Revit products to collect information about building projects and coordinate with other representations of the project; AutoCAD Civil 3D products that provide surveying, design, analysis, and documentation solutions; AutoCAD Architecture software that provides architecture industry-specific tools; and AutoCAD Map 3D software, which offers direct access to data needed for infrastructure planning, design, and management activities. The companys Manufacturing segment provides Autodesk Inventor software that offers a set of tools for 3D mechanical design, simulation, analysis, visualization, and documentation; AutoCAD Mechanical software to accelerate the mechanical design process; and Autodesk Moldflow, an injection molding simulation software. Its Media and Entertainment segment provides animation products, such as Autodesk 3ds Max software that offers 3D modeling, animation, and rendering solutions; and Autodesk Maya, which provides 3D modeling, animation, effects, rendering, and compositing solutions. This segment also offers advanced systems comprising Autodesk Flame, Autodesk Inferno, and Autodesk Flint systems, a scalable line of interactive real-time visual effects design and finishing solutions; and Autodesk Lustre system, a color-grading solution. It serves customers in architectural, engineering and construction, manufacturing, geospatial mapping, digital media, and entertainment markets through distributors and resellers in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company was founded in 1982 and is headquartered in San Rafael, California.
