Altera Corp. ALTR under CEO John P. Daane
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THE HEXAGRAM
HEXAGRAM 10 – Lu – Treading (Conduct)
Above CH’IEN THE CREATIVE, HEAVEN
Below TUI THE JOYOUS, LAKE
The name of the hexagram means on the one hand the right way of conducting oneself. Heaven, the father, is above, and the lake, the youngest daughter, is below. This shows the difference between high and low, upon which composure, correct social conduct, depends. On the other hand, the word for the name of the hexagram, TREADING, 1 means literally treading upon something. The small and cheerful [Tui] treads upon the large and strong [Ch’ien]. The direction of movement of the two primary trigrams is upward. The fact that the strong treads on the weak is not mentioned in the Book of Changes, because it is taken for granted. For the weak to take a stand against the strong is not dangerous here, because it happens in good humor [Tui] and without presumption, so that the strong man is not irritated but takes it all in good part.
THE JUDGMENT
TREADING.
Treading upon the tail of the tiger.
It does not bite the man.
Success.
The situation is really difficult. That which is strongest and that which is weakest are close together. The weak follows behind the strong and worries it. The strong, however, acquiesces and does not hurt the weak, because the contact is in good humor and harmless.
In terms of a human situation, one is handling wild, intractable people. In such a case one’s purpose will be achieved if one behaves with decorum. Pleasant manners succeed even with irritable people.
THE IMAGE
Heaven above, the lake below: The image Of TREADING.
Thus the superior man discriminates between high and low,
And thereby fortifies the thinking of the people.
Heaven and the lake show a difference of elevation that inheres in the natures of the two, hence no envy arises. Among mankind also there are necessarily differences of elevation; it is impossible to bring about universal equality. But it is important that differences in social rank should not be arbitrary and unjust, for if this occurs, envy and class struggle are the inevitable consequences. If, on the other hand, external differences in rank correspond with differences in inner worth, and if inner worth forms the criterion of external rank, people acquiesce and order reigns in society.
THE LINES
0 Six in the third place means:
A one-eyed man is able to see,
A lame man is able to tread.
He treads on the tail of the tiger.
The tiger bites the man.
Misfortune.
Thus does a warrior act on behalf of his great prince.
A one-eyed man can indeed see, but not enough for clear vision. A lame man can indeed tread, but not enough to make progress. If in spite of such defects a man considers himself strong and consequently exposes himself to danger, he is inviting disaster, for he is undertaking something beyond his strength . This reckless way of plunging ahead, regardless of the adequacy of one’s powers, can be justified only in the case of a warrior battling for his prince.
0 Nine in the fifth place means:
Resolute conduct.
Perseverance with awareness of danger.
This refers to the ruler of the hexagram as a whole. One sees that one has to be resolute in conduct. But at the same time one must remain conscious of the danger connected with such resoluteness, especially if it is to be persevered in. Only awareness of the danger makes success possible.
THE MOVING HEXAGRAM
HEXAGRAM 14 – Ta Yu – Possession in Great Measure
Above LI THE CLINGING, FLAME
Below CH’IEN THE CREATIVE, HEAVEN
The fire in heaven above shines far, and all things stand out in the light and become, manifest. The weak fifth line occupies the place of honor, and all the strong lines are in accord with it.
All things come to the man who is modest and kind in a high position. 1
THE JUDGMENT
POSSESSION IN GREAT MEASURE.
Supreme success.
The two trigrams indicate that strength and clarity unite. Possession in great measure is determined by fate and accords with the time. How is it possible that the weak line has power to hold the strong lines fast and to possess them? It is done by virtue of unselfish modesty. The time is favorable – a time of strength within, clarity and culture without. Power is expressing itself in a graceful and controlled way. This brings supreme success and wealth. 2
THE IMAGE
Fire in heaven above: The image of POSSESSION IN GREAT MEASURE .
Thus the superior man curbs evil and furthers good,
And thereby obeys the benevolent will of heaven.
The sun in heaven above, shedding light over everything on earth, is the image of possession on a grand scale. But a possession of this sort must be administered properly. The sun brings both evil and good into the light of day. Man must combat and curb the evil, and must favor and promote the good. Only in this way does he fulfill the benevolent will of God, who desires only good and not evil.
1 The meaning of this hexagram parallels the saying of Jesus: “Blessed are the meek: for they shall inherit the earth.”
2. It might be supposed that HOLDING TOGETHER (8) would be a more favorable hexagram than POSSESSION IN GREAT MEASURE, because in the former one strong individual gathers five weak ones around him. But the judgment added in the present hexagram, “Supreme success,” is much the more favorable. The reason is that in the eighth hexagram the men held together by the powerful ruler are only simple subordinate persons, while here those who stand as helpers at the side of the mild ruler are strong and able individuals.
Altera Corp.
101 Innovation Drive
San Jose, CA 95134
United States – Map
Phone: 408-544-7000
Fax: 408-954-8186
Website: http://www.altera.com
Details
Index Membership: N/A
Sector: Technology
Industry: Semiconductor – Specialized
Full Time Employees: 2,666
Mr. John P. Daane , 47, Chairman, Chief Exec. Officer and Pres
Business Summary
Altera Corporation designs, manufactures, and markets programmable logic devices (PLD), HardCopy application-specific integrated circuit (ASIC) devices, pre-defined design building blocks, and associated development tools. Its PLDs consist of field-programmable gate arrays (FPGA) and complex programmable logic devices (CPLD), which are semiconductor integrated circuits manufactured as standard chips that can be programmed to perform logic functions in electronic systems; and HardCopy structured ASIC devices that enable customers to transition from a high-density FPGA to a low-cost non-programmable implementation of design for volume production. The companys products primarily include Stratix III and Stratix IV high-end, system-level FPGAs; Arria and Arria II GX mid-range, transceiver-equipped FPGAs; Cyclone III and Cyclone IV low-cost FPGAs; MAX II CPLDs; and HardCopy ASICs. It also offers intellectual property cores that are pre-verified building blocks that execute system-level functions in their PLD design; and development tools consisting primarily of the Quartus II software for design entry, design compilation, design verification, and device programming. Altera Corporation serves customers primarily in the telecom and wireless, industrial automation, military and auto, networking, and computer and storage sectors. The company markets its products through a network of distributors, independent sales representatives, and direct sales personnel. It has operations in North America, the Asia Pacific, Europe, and Japan. The company was founded in 1983 and is headquartered in San Jose, California.
