Walt Disney Co. DIS under CEO Robert A. Iger
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THE HEXAGRAM
HEXAGRAM 55 – Feng – Abundance (Fullness)
Above CHEN THE AROUSING, THUNDER
Below LI THE CLINGING, FLAME
Chen is movement; Li is flame, whose attribute is clarity. Clarity within, movement without – this produces greatness and abundance. The hexagram pictures a period of advanced civilization. However, the fact that development has reached a peak suggests that this extraordinary condition of abundance cannot be maintained permanently.
THE JUDGMENT
ABUNDANCE has success.
The king attains abundance.
Be not sad.
Be like the sun at midday.
It is not given to every mortal to bring about a time of outstanding greatness and abundance. Only a born ruler of men is able to do it, because his will is directed to what is great. Such a time of abundance is usually brief. Therefore a sage might well feel sad in view of the decline that must follow. But such sadness does not befit him. Only a man who is inwardly free of sorrow and care can lead in a time of abundance. He must be like the sun at midday, illuminating and gladdening everything under heaven.
THE IMAGE
Both thunder and lightning come: The image of ABUNDANCE.
Thus the superior man decides lawsuits
And carries out punishments.
This hexagram has a certain connection with Shih Ho, BITING THROUGH (21), in which thunder and lightning similarly appear together, but in the reverse order. In BITING THROUGH, laws are laid down; here they are applied and enforced. Clarity [Li] within makes it possible to investigate the facts exactly, and shock [Chen] without ensures a strict and precise carrying out of punishments.
THE LINES
Nine at the beginning means:
When a man meets his destined ruler,
They can be together ten days,
And it is not a mistake.
Going meets with recognition.
To bring about a time of abundance, a union of clarity with energetic movement is needed. Two individuals possessed of these two attributes are suited to each other, and even if they spend an entire cycle of time together during the period of abundance, it will not be too long, nor is it a mistake. Therefore one may go forth, in order to make one’s influence felt; it will meet with recognition.
THE MOVING HEXAGRAM
HEXAGRAM 62 – Hsiao Kuo – Preponderance of the Small
Above CHEN THE AROUSING, THUNDER
Below KEN KEEPING STILL, MOUNTAIN
While in the hexagram Ta Kuo, PREPONDERANCE OF THE GREAT (28), the strong lines preponderate and are within inclosed between weak lines at the top and bottom, the present hexagram has weak lines preponderating, though here again they are on the outside, the strong lines being within. This indeed is the basis of the exceptional situation indicated by the hexagram. When strong lines are outside, we have the hexagram I, PROVIDING NOURISHMENT (27), or Chung Fu, INNER TRUTH (61); neither represents an exceptional state. When strong elements within preponderate, they necessarily enforce their will. This creates struggle and exceptional conditions in general. But in the present hexagram it is the weak element that perforce must mediate with the outside world. If a man occupies a position of authority for which he is by nature really inadequate, extraordinary prudence is necessary.
THE JUDGMENT
PREPONDERANCE OF THE SMALL.
Success.
Perseverance furthers.
Small things may be done; great things should not be done.
The flying bird brings the message:
It is not well to strive upward,
It is well to remain below.
Great good fortune.
Exceptional modesty and conscientiousness are sure to be rewarded with success; however, if a man is not to throw himself away, it is important that they should not become empty form and subservience but be combined always with a correct dignity in personal behavior. We must understand the demands of the time in order to find the necessary offset for its deficiencies and damages. In any event we must not count on great success, since the requisite strength is lacking. In this lies the importance of the message that one should not strive after lofty things but hold to lowly things.
The structure of the hexagram gives rise to the idea that this message is brought by a bird. In Ta Kuo, PREPONDERANCE OF THE GREAT (28), the four strong, heavy lines within, supported only by two weak lines without, give the image of a sagging ridgepole. Here the supporting weak lines are both outside and preponderant; this gives the image o a soaring bird. But a bird should not try to surpass itself and fly into the sun; it should descend to the earth, where its nest is. In this way it gives the message conveyed by the hexagram.
THE IMAGE
Thunder on the mountain: The image of PREPONDERANCE OF THE SMALL.
Thus in his conduct the superior man gives preponderance to reverence.
In bereavement be gives preponderance to grief.
In his expenditures he gives preponderance to thrift.
Thunder on the mountain is different from thunder on the plain. In the mountains, thunder seems much nearer; outside the mountains, it is less audible than the thunder of an ordinary storm. Thus the superior man derives an imperative from this image: he must always fix his eyes more closely and more directly on duty than does the ordinary man, even though this might make his behavior seem petty to the outside world. He is exceptionally conscientious in his actions. In bereavement emotion means more to him than ceremoniousness. In all his personal expenditures he is extremely simple and unpretentious. In comparison with the man of the masses, all this makes him stand out as exceptional. But the essential significance of his attitude lies in the fact that in external matters he is on the side of the lowly.
Walt Disney Co.
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Phone: 818-560-1000
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Website: http://www.disney.go.com
Details
Index Membership: Dow Jones Composite
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Sector: Services
Industry: Entertainment – Diversified
Full Time Employees: 149,000
Mr. Robert A. Iger , 59 Chief Exec. Officer, Pres, Director and Member of Exec. Committee
Business Summary
The Walt Disney Company, together with its subsidiaries, operates as an entertainment company worldwide. The companys Media Networks segment includes domestic broadcast television network, television production and distribution operations, domestic television stations, cable networks, domestic broadcast radio networks and stations, and publishing and digital operations. It operates the ABC Television Network and 10 owned television stations, the ESPN Radio and Radio Disney networks, and 46 owned radio stations. This segment also produces, licenses, and distributes cable and animated television programming; and operates ABC-, ESPN-, ABC Family-, SOAPnet-, and Disney-branded Internet Web site businesses, as well as Club Penguin, an online virtual world for kids. The companys Parks and Resorts segment owns and operates the Walt Disney World Resort in Florida that includes theme parks; resort hotels; a retail, dining, and entertainment complex; a sports complex; conference centers; campgrounds; golf courses; and water parks. This segment also owns and operates Disneyland Resort in California, Disney Vacation Club, Disney Cruise Line, and ESPN Zone facilities; manages Disneyland Resort Paris and Hong Kong Disneyland Resort; licenses the operations of the Tokyo Disney Resort in Japan; and designs and develops new theme park concepts, attractions, and resort properties. Its Studio Entertainment segment produces and acquires live-action and animated motion pictures, direct-to-video programming, musical recordings, and live stage plays. The companys Consumer Products segment licenses Disney characters, and visual and literary properties to manufacturers, retailers, show promoters, and publishers; and publishes books and magazines. Its Disney Interactive Media Group segment creates and delivers Disney-branded entertainment and lifestyle content across interactive media platforms. The company was founded in 1923 and is based in Burbank, California.
