McDonald’s Corp. MCD under CEO Jim Skinner
|
H |
H |
T |
XX |
3 |
3 |
2 |
XX |
8 |
|
H |
H |
T |
|
3 |
3 |
2 |
|
8 |
|
H |
H |
T |
|
3 |
3 |
2 |
|
8 |
|
T |
T |
T |
|
2 |
2 |
2 |
|
6 |
|
T |
T |
T |
|
2 |
2 |
2 |
|
6 |
|
H |
T |
T |
|
3 |
2 |
2 |
|
7 |
THE HEXAGRAM
HEXAGRAM 24 – Fu – Return (The Turning Point)
Above K’UN THE RECEPTIVE, EARTH
Below CHEN THE AROUSING, THUNDER
The idea of a turning point arises from the fact that after the dark lines have pushed all of the light lines upward and out of the hexagram, another light line enters the hexagram from below. The time of darkness is past. The winter solstice brings the victory of light. This hexagram is linked with the eleventh month, the month of the solstice (December-January).
THE JUDGMENT
RETURN. Success.
Going out and coming in without error.
Friends come without blame.
To and fro goes the way.
On the seventh day comes return.
It furthers one to have somewhere to go.
After a time of decay comes the turning point. The powerful light that has been banished returns. There is movement, but it is not brought about by force. The upper trigram K’un is characterized by devotion; thus the movement is natural, arising spontaneously. For this reason the transformation of the old becomes easy. The old is discarded and the new is introduced. Both measures accord with the time; therefore no harm results. Societies of people sharing the same views are formed. But since these groups come together in full public knowledge and are in harmony with the time, all selfish separatist tendencies are excluded, and no mistake is made.
The idea of RETURN is based on the course of nature. The movement is cyclic, and the course completes itself. Therefore it is not necessary to hasten anything artificially. Everything comes of itself at the appointed time. This is the meaning of heaven and earth.
All movements are accomplished in six stages, and the seventh brings return. Thus the Winter solstice, with which the decline of the year begins, comes in the seventh month after the summer solstice; so too sunrise comes in the seventh double hour after sunset. Therefore seven is the number of the young light, and it arises when six, the number of the great darkness, is increased by one. In this way the state of rest gives place to movement.
THE IMAGE
Thunder within the earth: The image of THE TURNING POINT.
Thus the kings of antiquity closed the passes
At the time of solstice.
Merchants and strangers did not go about,
And the ruler
Did not travel through the provinces.
The winter solstice has always been celebrated in China as the resting time of the year – a custom that survives in the time of rest observed at the new year. In winter the life energy, symbolized by thunder, the Arousing is still underground. Movement is just at its beginning; therefore it must be strengthened by rest, so that it will not be dissipated by being used prematurely. This principle, i.e., of allowing energy that is renewing itself to be reinforced by rest, applies to all similar situations. The return of health after illness, the return of understanding after an estrangement: everything must be treated tenderly and with care at the beginning, so that the return may lead to a flowering.
THE LINES
Six in the second place means:
Quiet return.
Good fortune.
Return always calls for a decision and is an act of self-mastery. It is made easier if a man is in good company. If lie can bring himself to put aside pride and follow the example of good men, good fortune results.
Six in the third place means:
Repeated return.
Danger.
No blame.
There are people of a certain inner instability who feel a constant urge to reverse themselves. There is danger in continually deserting the good because of uncontrolled desires, then turning back to it again because of a better resolution. However, since this does not lead to habituation in evil, a general inclination to overcome the defect is not wholly excluded.
THE MOVING HEXAGRAM
Hexagram 11 – T’ai – Peace
Above K’UN THE RECEPTIVE, EARTH
Below CH’IEN THE CREATIVE, HEAVEN
The Receptive, which moves downward, stands above; the Creative, which moves upward, is below. Hence their influences meet and are in harmony, so that all living things bloom and prosper. This hexagram belongs to the first month (February-March), at which time the forces of nature prepare the new spring.
THE JUDGMENT
PEACE.
The small departs,
The great approaches.
Good fortune.
Success.
This hexagram denotes a time in nature when heaven seems to be on earth. Heaven has placed itself beneath the earth, and so their powers unite in deep harmony. Then peace and blessing descend upon all living things.
In the world of man it is a time of social harmony; those in high places show favor to the lowly, and the lowly and inferior in their turn are well disposed toward the highly placed. There is an end to all feuds.
Inside, at the center, in the key position, is the light principle; the dark principle is outside. Thus the light has a powerful influence, while the dark is submissive. In this way each receives its due. When the good elements of society occupy a central position and are in control, the evil elements come under their influence and change for the better. When the spirit of heaven rules in man, his animal nature also comes under its influence and takes its appropriate place.
The individual lines enter the hexagram from below and leave it again at the top. Here the small, weak, and evil elements are about to take their departure, while the great, strong, and good elements are moving up. This brings good fortune and success.
THE IMAGE
Heaven and earth unite: the image Of PEACE.
Thus the ruler Divides and completes the course of heaven and earth;
He furthers and regulates the gifts of heaven and earth,
And so aids the people.
Heaven and earth are in contact and combine their influences, producing a time of universal flowering and prosperity. This stream of energy must be regulated by the ruler of men. It is done by a process of division. Thus men divide the uniform flow of time into the seasons, according to the succession of natural phenomena, and mark off infinite space by the points of the compass. In this way nature in its overwhelming profusion of phenomena is bounded and controlled. On the other hand, nature must be furthered in her productiveness. This is done by adjusting the products to the right time and the right place, which increases the natural yield. This controlling and furthering activity of man in his relation to nature is the work on nature that rewards him.
McDonald’s Corp.
Mcdonalds Plaza
2111 McDonald’s Drive
Oak Brook, IL 60523
United States – Map
Phone: 630-623-3000
Fax: 630-623-5211
Website: http://www.mcdonalds.com
Details
Index Membership: Dow Jones Composite
Dow Industrials
S&P 100
S&P 500
S&P 1500 Super Comp
Sector: Services
Industry: Restaurants
Full Time Employees: 385,000
Mr. Jim Skinner , 65 Vice Chairman, Chief Exec. Officer and Chairman of Exec. Committee
Business Summary
McDonalds Corporation, together with its subsidiaries, operates as a worldwide foodservice retailer. It franchises and operates McDonalds restaurants that offer various food items, soft drinks, coffee, and other beverages. As of December 31, 2009, the company operated 32,478 restaurants in 117 countries, of which 26,216 were operated by franchisees; and 6,262 were operated by the company. McDonalds Corporation was founded in 1948 and is based in Oak Brook, Illinois.
