Cisco Systems, Inc. CSCO under CEO John T. Chambers
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THE HEXAGRAM
HEXAGRAM 07 – Shih – The Army
Above K’UN THE RECEPTIVE, EARTH
Below K’AN THE ABYSMAL, WATER
This hexagram is made up of the trigrams K’an, water, and K’un, earth, and thus, it symbolizes the ground water stored up in the earth. In the same way military strength is stored up in the mass of the people – invisible in times of peace but always ready for use as a source of power. The attributes of the two trigrams are danger inside and obedience outside. This points to the nature of an army, which at the core is dangerous, while discipline and obedience must prevail outside.
Of the individual lines, the one that controls the hexagram is the strong nine in the second place to which the other lines, all yielding, are subordinate. This line indicates a commander, because it stands in the middle of one of the two trigrams. But since it is in the lower rather than the upper trigram, it represents not the ruler but the efficient general, who maintains obedience in the army by his authority.
THE JUDGMENT
THE ARMY.
The army needs perseverance
And a strong man.
Good fortune without blame.
An army is a mass that needs organization in order to become a fighting force. Without strict discipline nothing can be accomplished, but this discipline must not be achieved by force. It requires a strong man who captures the hearts of the people and awakens their enthusiasm. In order that he may develop his abilities he needs the complete confidence of his ruler, who must entrust him with full responsibility as long as the war lasts. But war is always a dangerous thing and brings with it destruction and devastation. Therefore it should not be resorted to rashly but, like a poisonous drug, should be used as a last recourse.
The justifying cause of a war, and clear and intelligible war aims, ought to be explained to the people by an experienced leader. Unless there is a quite definite war aim to which the people can consciously pledge themselves, the unity and strength of conviction that lead to victory will not be forth coming. But the leader must also look to it that the passion of war and the delirium of victory do not give rise to unjust acts that will not meet with general approval. If justice and perseverance are the basis of action, all goes well.
THE IMAGE
In the middle of the earth is water: The image of THE ARMY.
Thus the superior man increases his masses
By generosity toward the people.
Ground water is invisibly present within the earth. In the same way the military power of a people is invisibly present in the masses. When danger threatens, every peasant becomes a soldier; when the war ends, he goes back to his plow. He who is generous toward the people wins their love, and a people living under a mild rule becomes strong and powerful. Only a people economically strong can be important in military power. Such power must therefore be cultivated by improving the economic condition of the people and by humane government. Only when there is this invisible bond between government and people, so that the people are sheltered by their government as ground water is sheltered by the earth, is it possible to wage a victorious war.
THE LINES
Six in the fourth place means:
The army retreats.
No blame.
In face of a superior enemy, with whom it would be hopeless to engage in battle, an orderly retreat is the only correct procedure, because it will save the army from defeat and disintegration. It is by no means a sign of courage or strength to insist upon engaging in a hopeless struggle regardless of circumstances.
THE MOVING HEXAGRAM
HEXAGRAM 40 – Hsieh – Deliverance
Above CHEN THE AROUSING, THUNDER
Below K’AN THE ABYSMAL, WATER
Here the movement goes out of the sphere of danger. The obstacle has been removed, the difficulties are being resolved. Deliverance is not yet achieved; it is just in its beginning, and the hexagram represents its various stages.
THE JUDGMENT
DELIVERANCE.
The southwest furthers.
If there is no longer anything where one has to go,
Return brings good fortune.
If there is still something where one has to go,
Hastening brings good fortune.
This refers to a time in which tensions and complications begin to be eased. At such times we ought to make our way back to ordinary conditions as soon as possible; this is the meaning of "the southwest." These periods of sudden change have great importance. Just as rain relieves atmospheric tension, making all the buds burst open, so a time of deliverance from burdensome pressure has a liberating and stimulating effect on life. One thing is important, however: in such times we must not overdo our triumph. The point is not to push on farther than is necessary. Returning to the regular order of life as soon as deliverance is achieved brings good fortune. If there are any residual matters that ought to be attended to, it should be done as quickly as possible, so that a clean sweep is made and no retardation occur.
THE IMAGE
Thunder and rain set in: The image of DELIVERANCE.
Thus the superior man pardons mistakes
And forgives misdeeds.
A thunderstorm has the effect of clearing the air; the superior man produces a similar effect when dealing with mistakes and sins of men that induce a condition of tension. Through clarity he brings deliverance. However, when failings come to light, he does not dwell on them; he simply passes over mistakes, the unintentional transgressions, just as thunder dies away. He forgives misdeeds, the intentional transgressions, just as water washes everything clean.
Cisco Systems, Inc.
170 West Tasman Drive
San Jose, CA 95134-1706
United States – Map
Phone: 408-526-4000
Fax: 408-526-4100
Website: http://www.cisco.com
Details
Index Membership: Dow Jones Composite
Dow Industrials
Nasdaq 100
AMEX Internet
Sector: Technology
Industry: Networking & Communication Devices
Full Time Employees: 70,700
Mr. John T. Chambers , 62, Exec. Chairman, Chief Exec. Officer and Member of Acquisition Committee
Business Summary
Cisco Systems, Inc. designs, manufactures, and sells Internet protocol (IP)-based networking and other products related to the communications and information technology industry worldwide. It offers routers that interconnect public and private IP networks for mobile, data, voice, and video applications; switching products, which offer connectivity to end users, workstations, IP phones, access points, and servers; application networking services; and home networking products, such as adapters, gateways, modems, and home network management software products. The company also provides security products comprising span firewall, intrusion prevention, remote access, virtual private network, unified client, Web, and email security products; storage area networking products that deliver connectivity between servers and storage systems; unified communication products to integrate voice, video, data, and mobile applications on fixed and mobile networks; video systems, including digital set-top boxes and digital media products; and wireless systems. In addition, it offers optical networking products, cable access and flip video products, service provider VoIP services, Cisco TelePresence systems, Cisco Unified Computing Systems, physical security and video surveillances, digital media systems, and building systems. Further, the company provides technical support services; and responsive, preventive, and consultative support services for its technologies. Cisco Systems, Inc. has strategic alliances with Accenture Ltd; AT&T Inc.; Cap Gemini S.A.; EMC Corporation; Fujitsu Limited; Intel Corporation; International Business Machines Corporation; Italtel SpA; Johnson Controls Inc.; Microsoft Corporation; Nokia Corporation; Nokia Siemens Networks; Oracle Corporation; SAP AG; Sprint Nextel Corporation; Tata Consultancy Services Ltd.; VMware, Inc.; BMC Software Inc.; and Wipro Limited. The company was founded in 1984 and is headquartered in San Jose, California.
